Black Women Need to Complete the Census for Greater Entrepreneurial Success
Honey Pot Founder Bea Dixon | Photo Credit: Forbes.com
By: CUNY Census Student Maya Simeon
Over recent years, Black women have flourished in the entrepreneurship industry, becoming the fastest-growing demographic of business owners. As a Black woman myself, I can attest to the fact that we are (and always have been) integral players in the beauty, hair and hygiene industries. More and more of our products are being picked up by huge retailers such as Target, Walgreens and Sephora. In addition, numerous founders and investors have advocated on behalf of young Black girls and women. The messages that these women attach to their businesses make them that more important to our culture.
If you are subscribed to any television streaming service, you have probably seen Bea Dixon, owner of The Honey Pot, in Target’s Black History Month commercial. During the advertisement, she highlighted the challenges faced while growing her menstrual hygiene company. These challenges were almost wholly a direct result of her racial and gender status. Despite some backlash, Dixon’s message emphasized the importance of empowering Black girls and women. She has also partnered with #HappyPeriod, a non-profit dedicated to providing menstrual hygiene products to impoverished, homeless and/or low-income earning individuals.
So, what does this have to do with the Census?
Well, Census data includes race, gender and ethnicity demographics, along with economic statistics. The data collected by the Census has a huge impact on aspiring and existing business owners. Similar to the Honey Pot and #HappyPeriod Partnership, many Black, women-owned entrepreneurs target Black, underrepresented and under resourced consumers or populations.
This can impact business strategies, analyses of competitors and prospective geographic
locations for brick-and-mortar facilities.
Many cities have grown rapidly since 2010 and an accurate Census count is particularly crucial so Black women can continue to prosper in entrepreneurship. Visit my2020census.gov, mail in a paper form or call the Census Bureau at 844-330-2020, to fill it out over the phone. The census has 10 questions. It takes less than 10 minutes to complete and it will give us the information we need to achieve greater success. Black women and Black businesses are depending on it.